Customer participation refers to the measure of how actively the customers are involved during the service encounters. This is one of the most important things...
Category - Marketing
Servicescape refers to the physical environment where the service is assembled and is delivered to the customers. This is largely related to the services...
Customer satisfaction refers to the extent to which the customers are happy with the products and services of any organization. Basically, customer...
When the demand for the services of any product or service is less than its optimum capacity. Then it is the perfect time when the management should take steps...
All marketing organizations operate either to earn a profit or pursue some other goals such as community service. improvement or quality or life or promotion...